As mahjong goes global and beauty brands look for fresh ways to reinvent Lunar New Year launches, our seasonal gifting forecast celebrates a theme of Pop Play fun that feels vibrant and joyful.

With younger generations making their own Lunar New Year traditions alongside respecting the old, we see a need for seasonal beauty launches that capture an irreverent, colorful vibe.

Sensory experiences and bold self-expression for Lunar New Year translate to bright color palettes, interactive textures, and whimsical formats invite joy, creativity, and experimentation, merging modern trends with festive celebration to align with Gen Z and Gen Alpha consumers seeking fun, shareable beauty moments