Beauty Is The Experience (BITE) brought a fresh take on beauty trade shows to New York’s Metropolitan Pavilion.

The long-awaited event by the Beauty Independent brand sought to solve common gripes about trade shows in order to make industry events feel more authentic, personal, and, ultimately, more useful to attendees and exhibitors alike.

By encouraging founder attendance and carefully curating a line up of dynamic brands, the show prioritized human-first interactions, creating a fun, buzzy celebration of beauty newness.

From up-and-coming indies like travel-forward skincare brand Vintage Noon and teen acne brand Fawn, to established organic luxe brands like True Botanicals and Kari Gran, brand founders were eager to connect, talk innovation, and promote new product launches.