March beauty launches showed that consumers are eager for earlier-than-ever escapism and warm weather relaxation, as brands debuted products designed for summer fun and functionality.

NARS captured the mood perfectly with their Hot Escape collection, with glittering shades and beach umbrella-inspired packaging for a jolt of mood-boosting aesthetics.

Meanwhile, formulations made smart updates to support consumer use: Fur introduced their chafe stick to relieve warm-weather discomfort, while Dermalogica’s new SPF is formulated to specifically prevent the effects of heat aging on skin.