In this month’s Sustainability Bulletin we dive into the power of resale.
Depop’s latest campaign—Depoponomics—frames recommerce as a “practical personal economy,” spotlighting how customers are funding personal expenses through their wardrobes.
Based on research from Censuswide that showed over half of Americans consider resale as part of their household financial planning, the campaign de-centers sustainability as the main driver of resale adoption.
Other news of note: a DPP playbook, deadstock denim on the catwalk, a refillable detergent system, and new partnerships set to accelerate the adoption of sustainable solutions.
