Consumers are on the go more than ever before, not only in terms of increased global travel, but also remote work, digital nomadism, and hectic daily routines that regularly cycle between work, fitness, and leisure. As a result, travel-friendly beauty is booming, with brands introducing fresh formats and convenient innovations to meet consumer needs. But what do consumers really want, and which product designs are resonating with them? To answer this, join our Director of Beauty & Wellness, Mallory Huron, at MakeUp in New York as she explores the key updates driving this fast-paced market trend, highlighting packaging, product, and formulation innovations.