Environmental protection is no longer a seasonal concern—it’s becoming one of the defining forces shaping the future of beauty and wellness. Rising temperatures, intensified UV exposure, pollution, climate anxiety, and everyday environmental stressors are reshaping what consumers expect from the products they use and trust.

We’re entering a new era of climate-conscious protection: intelligent SPF, anti-pollution skincare, electrolyte beauty, cooling formats, antioxidant support, and post-exposure recovery designed for bodies navigating new environmental realities.

So, what happens when protection becomes a lifestyle category—not just a product claim?

Join our Director of Beauty & Wellness, Mallory Huron, at In-Cosmetics Korea as she uncovers the undercurrents driving this shift, the emerging consumer needs shaping demand, and the brands redefining what it means to feel safe, cool, resilient, and cared for in a warming world.

Location: COEX, Seoul, South Korea