Retail is stuck in the “Age of Average”—where efficiency reigns, but creativity suffers. With consumer journeys optimized and assortments based on past wins, sameness has taken over. Inspired by our white paper The Creative Unflattening, this presentation argues that the biggest risk today is playing it safe. To thrive, retail must reset—not just with tech or process upgrades, but through bold imagination. It’s time to move beyond trends and reclaim a human-centered, culturally attuned vision. The future of retail lies not in predictability, but in the power of possibility.

Join us at FUTR Europe—A one-day powerhouse experience uniting disruptors in brand, retail, tech, and beyond. This isn’t your typical conference; it’s where the future of retail, marketing, and commerce comes alive through a vibrant community of innovators, creators, and change-makers.