This session delivers informed inspiration for the men’s market, designed to sharpen decision-making for FW 26/27.

We’ll wayfind through the season, connecting cultural undercurrents, evolving aesthetics, and industry intelligence to support confident buying. Anchored by an actionable buyer’s guide, the presentation moves from insight to execution, helping you translate what’s happening in culture into product that lands.

From product mix and merchandising to assortment strategy, we’ll unpack the trends shaping FW 26/27 alongside directional key items across apparel, footwear, and accessories that will set the tone for the season ahead.

What you’ll take away:

· Timely cultural signals influencing men’s product direction
· Must-have key items across apparel, footwear, and accessories
· Seasonal print and graphic applications with commercial relevance
· Seasonal concepts and color stories to anchor your assortment

Location: Las Vegas, United States