K-beauty is booming in the US, but that doesn’t mean the path forward is clear.
As interest surges and the trend cycle accelerates, many brands are left asking: What’s really resonating with US consumers? And which trends are worth the leap? In a market defined by movement, knowing when (and how) to act is everything.

To help you navigate what’s next, join Mallory Huron, Future Snoops’ Director of Beauty & Wellness, for a pulse-check on the US K-beauty landscape. She’ll decode the signals, spotlight the standout brands, and explore how smart trend activation can lead to deeper connection—and greater impact.

Whether you're already stateside or eyeing expansion, this session is your starting point to shape a strategy that moves with the moment—and stands out for the long term.