Creativity is at a crossroads. In trying to make the way we work ‘safe’ for business, business has become unsafe for creativity. Predictability has replaced possibility. Risk aversion has flattened originality. Brands are blending in, consumers tuning out, and growth is stalling.

But those who break the cycle? They don’t just stand out. They win.

In this exclusive look at our whitepaper, The Creative Unflattening, we took a hard look at the cycles driving homogenization across industries—and how to break free.

Attendees learned:

· Why bold creative moves actually reduce risk
· How to command attention and margins in an oversaturated market
· And go deeper on cultural currents to drive relevance and growth