This masterclass gives retailers the tools and instincts to read the cultural landscape, decode signals early, and turn them into confident product and merchandising decisions. It breaks down how trends actually form, how to separate noise from real momentum, and how to build a fast, repeatable process that teams can use every season. Attendees walk away knowing how to identify rising styles, materials, colors, and consumer mindsets, then translate them directly into assortments, storytelling, and visual presentation. The focus is practical, actionable, and rooted in the realities of retail speed, giving teams the confidence to lead rather than follow.

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Location: Who's Next Lab, Paris, France