What are the top beauty trends from the spring/summer 2027 runways?
This SS27 runway “Top 10 Seasonal Takeaways” report maps the biggest beauty directions across makeup, hair, and nails, framing the season around expressive color, nostalgic references, and imaginative styling. It spotlights a return of classic looks with a modern edge, crimped textures, smokey eyes, and romantic, historically-inspired hairstyles, while dimensional finishes and decorative embellishments add impact. Key themes include “Crimped Craze” (zigzag waves and defined crimped textures), “Bedazzled Beauty” (crystals, rhinestones, and gems across face, hair, and nails), and “Gothic Glamour” (deep red lips and nails, smokey brown/rust/gray eyes, matte skin, and gothic or renaissance-inspired hairstyles). The report also tracks softer, wearable counterpoints like “Low & Loose Ponytails,” alongside color stories such as “Orange Obsession” and “Iridescent Dimension,” plus a broader purple direction (“Purple Punch”). Commercially, the distinctive shift is the balance between theatrical, maximalist statement-making and softly undone styling, positioning beauty as both storytelling spectacle and accessible, product-driven self-expression.
What this means for your business
FS covers SS27 runway beauty across all major global runways, detailing key trends spanning makeup, hair, and nails with specific directions in color, texture, and creative cosmetic design.
How this connects to our forecast
The report explicitly flags “drenched teal” as an FS forecasted SS28 shade appearing across SS27 runways.