What came out of Who's Next Paris for spring/summer 2027?
Who's Next Women SS27 returned to Paris Expo Porte de Versailles (Sept 5–7, 2026) with a record 1,300 exhibitors and visitor traffic up 3% year-over-year, alongside a notable rise in international exhibitors to 56%. Across the floor, “Handcrafted Charm - Artisanal Intention” set a softer, more personal mood via embroidery, handstitched patches, fringe, crochet, and upcycled patchwork, while “Retro Sport” refreshed track sets, terry cloth polos, performance shirts, and preppy stripes with unexpected pops of vibrant color. “Girlish Whimsy” and the key concept “Delight” pushed playful femininity, polka dots, ruffles, bows, pastels, and rounded silhouettes like balloon jackets, gathered mini skirts, and barrel pants, into a buoyant spring proposition. The report also spotlights “Country Western” as a sweeter, pastoral take on western, with capelets, peter pan collars, suede, fringe, and vintage-inspired placement embroidery, plus key colors (Chili Charge, Gentle Blue, Plasma) and materials from floral crochet and silk satin to statement faux leather. Commercially, the standout is the mix of soft, handcrafted romance and candy-coated femininity with sporty, everyday athletic updates, supported by more cross-category discovery as layouts increasingly blend ready-to-wear, accessories, and lifestyle to drive retail curation.
What this means for your business
This report covers an SS27 trade show overview with quantified scale and shifts (1,300 exhibitors, +3% YoY traffic, 56% international exhibitors) plus key directions, colors, items, details, materials, and pattern/graphics to inform seasonal buying and assortment building.
How this connects to our forecast
It explicitly ties “Girlish Whimsy” and the key concept “Delight” to the FS SS27 seasonal narrative: delight, links “Country Western” to the FW 26/27 seasonal narrative: whispering pines, and references the SS27 seasonal narrative: arcadia via scarf print.