"Only creativity will save creativity" says Fashion Snoops as it rebrands to Future Snoops
London, March 24th, 2025 – After 25 years at the forefront of global trend forecasting, Fashion Snoops is declaring a bold new mission: to safeguard creativity from an algorithm-driven slide into sameness. Rebranding to Future Snoops, the company champions human creativity as the ultimate competitive advantage in an age where sameness has become the greatest business risk of all.
In a world becoming increasingly homogenized by data-driven decisions, Future Snoops is championing a different path forward. The agency, powered by a team of global wayfinders valued for their vision and instinct, sees the warning signs everywhere: creativity will continue to flatten into a self-reinforcing cycle of sameness if decisions are outsourced only to an algorithm.
In their newly released report, "The Creative Unflattening," released today to mark the company’s rebrand, Future Snoops maps the bold reset businesses need to break free from "The Age of Average."
Key findings of the report, both a blueprint for change and survival manual indicate that:
- Despite infinite data and cutting-edge technology, creative stagnation and market homogenization across industries prevails
- What companies optimize for efficiency, they lose in distinctiveness
- What companies gain in predictability, they sacrifice in possibility
- That creativity is the currency of the future
From First Spark to Breakthrough Innovation
With a 25-year dedication to understanding the undercurrents of consumer behavior and cultural values before they surface, Future Snoops brings AI-powered tools together with the creator to ignite new possibilities that algorithms alone simply can't capture.
Lilly Berelovich, FS Co-Founder & CCO explains:
“Our evolution to Future Snoops reflects our core belief: in an increasingly homogenized world, creativity is the currency of the future—and it needs a human pulse. We don’t just deliver trends—we create space where ideas ignite, helping to fuel the breakthroughs only you can see.”
Founded in 2000 by Itay Arad and Lilly Berelovich, Future Snoops has grown from a New York startup into a truly global force. Their influence spans across womenswear, menswear, accessories, youth, active, home, tech, automotive, food + drink, beauty and wellness, guiding brands toward distinctiveness in a world pushing toward sameness.
To mark this 25-year milestone, Future Snoops is hosting exclusive future trend presentations and industry gatherings in London and New York City, creating spaces where creative perspectives can collide and new futures can take shape.
Download "The Creative Unflattening" Report: LINK
Future Snoops Website: LINK
Note to editors:
Future Snoops London Event
Part 1: The Creative Unflattening - Breaking Free from the Age of Average
Date: Wednesday 2nd April 2025
Time: 9:00am - 12.30pm
Location: Mortimer House, London
Part 2: Curious Creators Community Workshop
Date: Wednesday 2nd April 2025
Time: 12:30pm - 3:30pm
Location: Mortimer House, London
London Event Registration: LINK
The new Future Snoops digital ecosystem:
Future Snoops has built AI tools that don't just protect it, they amplify it:
The new AI Companion answers questions, breaks down trend information, and generates fresh creative angles directly within the Macro Trends section. Find the image you need through the visually connected and AI-enhanced related image searches or go beyond FS with integration into Google Lens.
AI Art Live transforms written concepts and sketches into fully realized visuals in seconds without ever leaving the platform. Even technical tasks become effortless with one-click background removal. These aren't just features; they're tools designed with purpose: turning creative instincts into market-ready concepts with unprecedented speed and clarity.
For further information, please contact Seven Communications:
Gemma Kennard | gemma@seven-communications.com
Adam Rowe | adam@seven-communications.com