With so much changing so quickly, who can really predict where we’ll be by 2028? For our newly released Macro Trends 2028, we begin with what we do know—such as the excitement and fear surrounding AI, breakthroughs in biotech colliding with the climate crisis, and diminishing youth prospects—exploring the deep-seated emotions behind these signals to uncover the priorities that lie ahead.

The result is five key starting points spanning technology, creativity, wellness, sustainability, and business, supported by dynamic ideation tools designed to bring clarity to the unknown and help you define what comes next.