Blog The Connection Economy’s Next Chapter It’s been the summer of Love Island, Materialists, the Tea app, “mankeeping,” and AI companions, where relationship discourse seems to have reached a fever pitch. Published 12 Aug 2025
Blog Zooming in on Gen X: A Forgotten Face It's been said that by the time someone reaches age 40, 80% of their weekly purchases are the same. Published 22 Jul 2025
Blog Beyond the Bell: The New Back-to-School Playbook Preparing for the 2026 back-to-school season is getting more complex, driven by shifts like AI’s impact on learning, budget pressures, and evolving shopping habits. Published 08 Jul 2025
Blog Unpacking the Emerging ‘Mid-Luxe’ Market The current state of the market can be summed up by two trends: a decline in spending at fast-food restaurants and on luxury fashion. Published 23 Jun 2025
Blog Vows & Vision: Lifting the Veil on the Future of Weddings Weddings aren’t the cultural centerpiece they once were, and a relationship recession spells more trouble for the industry ahead. Published 13 Jun 2025
Blog Navigating Femininity Now Girlhood is having a cultural moment—part celebration, part oversimplification Published 29 May 2025
Blog Soft Clubbing We are entering the era of “soft clubbing”—a shift led by a generation losing interest in traditional nightlife Published 29 Apr 2025
Blog SXSW 2025: Reflections From the FS Culture Team High-energy, palpable sense of human resilience, significant international influences. Published 02 Apr 2025