Weddings aren’t the cultural centerpiece they once were, and a relationship recession spells more trouble for the industry ahead.

 But with this decline comes space to innovate and play. It’s not that weddings are falling out of fashion; they’re simply taking on new character.

In a new report—The Weddings Outlook: Vows & Vision—we explore how the modern celebration is being redefined as a vehicle for identity, values, and creativity.

From reclaiming “cringe” traditions to prioritizing wellness over spectacle, we’re entering a new era where love is celebrated on radically individual terms.