We are entering the era of “soft clubbing”—a shift led by a generation losing interest in traditional nightlife. For Gen Z and Millennials, the appeal of late nights and expensive drinks is giving way to sober raves in coffee shops, bakeries, and supermarkets.

Party culture hasn’t disappeared; it’s evolving toward wellness, accessibility, and connection. Rising costs and a desire for more intentional experiences are pushing youth into third spaces where community thrives.

 It’s all about unexpected venues, daytime hours, and parties built around presence, and not excess.